Digital Media

Digital media and creative teams make decisions on production, software, resourcing, emerging capabilities, and compromises between people and technology. The results can be inertia, dysfunction, triage, or, potentially, highly effective campaigns, publications, and efficiencies.

Archives and media have tangible and intangible value. The case for tangible value comes from reuse of digital media, operational efficiencies, knowledge transfer, and compliance and risk management. Intangible value can be found in branding, knowledge management, and posterity.

Decisions around digital asset management software are some of the most important. These systems for storing all types of media files are versatile, comprehensive, and complex. The process of onboarding can obfuscate full costs, which should also consider administering, customization, and content management.

Risks for media teams include lost opportunities, infringement, data loss, or diminished brand value. While sometimes difficult to quantify economically, opportunities can be assessed in terms of success or failure of an initiative, campaign, or even an organization.

Informed and methodical decision-making around software will facilitate the best outcomes. Use of data and metrics, transparency with management, and establishment of the perspectives for all stakeholders can build a case. Be open to successes and failures while maintaining progress towards goals.